Under Armour buys popular fitness apps MyFitnessPal and Endomondo for $560M – GeekWire
Under Armour Launches UA Shop, Expanding Connected Fitness Suite With Personalized Shopping Experience
Release
Under Armour Pools Fitness Data Into Personalized Shopping App | SGB Media Online
Why Under Armour keeps buying apps - Technical.ly
Under Armour | Connected Life
Under Armour: Playing the Digital Game - Technology and Operations Management
UA MapMyRun' - UNDER ARMOUR SMART CONNECTED SHOES | Innovation Essence
Under Armour Healthbox
Under Armour: We're beating Nike in connected fitness - Digiday
History
Under Armour links purchase recommendations to fitness data - RetailWire
Under Armour Releases UA Shop, A Mobile Shopping App Connected To Their Digital Fitness Community
Sync Workouts from MapMyRun & UA Connected Fitness Apps | Final Surge Blog
Under Armor Connected Fitness – Digital Transformation Success Story - I Can Infotech
Under Armour downplays Connected Fitness on Q2 call | MobiHealthNews
For Under Armour, "Data is the New Oil" | Fox Business
Under Armour Launches Ecosystem of Connected Fitness Products
Under Armour - Sistema fitness connesso Healthbox - nero - fitness tracker
Connected fitness is losing Under Armour money, but CEO says data will pay off | MobiHealthNews
Under Armour added 10 million new users for its fitness apps since February | MobiHealthNews
Under Armour's connected fitness apps now have 140 million users | MobiHealthNews
Under Armour and HTC Step Up The Health Wearables Game – Solomozone
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